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Cheap liquor was generally used because it would help with profits.
Culture was also affected by speakeasies during prohibition and the speakeasy became a focal point. Companies were restricted from depicting alcohol on screen, but some still continued to do so because they felt it showed true American lifestyle.
A speakeasy, also called a blind pig or blind tiger, is an illicit establishment that sells alcoholic beverages.
Such establishments came into prominence in the United States during the Prohibition era (1920–1933, longer in some states).
The "21" Club was only part of a series of businesses owned by Charlie Berns and Jack Kriendler.
They started the business in Greenwich with a place called "The Redhead" and later moved onto the next operation "The Puncheon Club".